What’s In Your Water?™
Why Are We Asking This Question?
Every bottle of water tells a story.
Some travel across oceans.
Some sit for months in warehouses.
Some are processed, filtered, stripped, and rebuilt.
But very few begin their journey in a living tree.
Our What’s In Your Water?™ campaign invites you to pause and consider what you're really drinking — where it comes from, how it’s handled, and whether it’s as natural as marketing claims suggest.
Because your body deserves honesty.
And your water should be more than a mystery.
Travel thousands of miles from places like Fiji or Europe
Spend days or weeks on cargo ships
Get transferred from
ship → port → trailer → warehouse → grocery store
Sit in storage before ever reaching you.
Are processed, treated or altered for stability and shelf life.
That's a long industrial journey for something meant to be as simple as water.
Most bottled water has a long, hidden journey.
Pocono Maple Water is different.
Pocono Maple Water is:
01
Fresh From Trees
Tapped only during the brief spring thaw when trees wake up and release naturally filtered sap.
02
Nothing Added. Nothing Removed.
No processing. No additives. No stripping and rebuilding.
03
Naturally Rich in Electrolytes & Minerals
More potassium, manganese, and antioxidants than regular water — all created naturally by the trees.
04
Farmed & Bottled in the USA.
No overseas shipping. No long warehouse chain. Just fresh, local maple water from the Pocono Mountains.
So… What’s In Your Water?™
Our campaign encourages consumers to compare:
Question | Typical Bottled Water | Pocono Maple Water |
|---|---|---|
Enviromental impact? | High transport footprint | Locally sourced |
Does it contain natural nutrients? | Often minimal | Electrolytes + minerals |
How processed is it? | Filtered, treated, or reconstituted | 100% unprocessed |
How long before you drink it? | Weeks, months | Tapped fresh every Spring |
Where does it come from? | Oversees or uknown sources | Pocono Mountains, US |
A Simple Question, A Powerful Difference.
Your water should be:
FRESH
LOCAL
HONEST
Alive with natural nutrients
Something you can feel good about drinking.